In Singapore, I have handled various projects at Tribal DBB Singapore, Grey Group AMEA Cheil Worldwide Singapore and currently at Monks Singapore. In the span of my 15-year career, I have lead and been a part of various campaigns for brands like Kraft Heinz, Samsung, P&G, Unilever, Bose and Uniqlo. I am passionate about crafting unique experiences and turning complex issues into simplistic and meaningful digital solutions. I’m based in Singapore, but originally hail from the capital city of Indonesia.

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My work has been entered and recognised at award competitions including Cannes, FWA, Creative Circle Awards, and Singapore Media Awards.

Outside of work, I am just a person who like to create, mostly creating feast in the form of rendang lasagna.